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Tags: super bowl | shared event | cultural | nfl | halftime

The Super Bowl: America's Last Shared Cultural Event

The Seattle Seahawks and the New England Patriots will square off Sunday in Super Bowl LX in Santa Clara, Calif. (Getty Images)

By    |   Friday, 06 February 2026 07:48 AM EST

With streaming and algorithm-driven content now dominating media consumption, many Americans feel a clear decline in shared cultural experiences. Gone are the days of tuning in at prime time and discussing the latest episode with coworkers the next morning.

That shift applies to nearly all media, with one major exception: the Super Bowl, to be played Sunday between the New England Patriots and the Seattle Seahawks.

Hannah Swanson

Hannah Swanson is a freelance journalist at Newsmax and a communications professional specializing in media strategy and public relations.

© 2026 Newsmax. All rights reserved.


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With streaming and algorithm-driven content now dominating media consumption, many Americans feel a clear decline in shared cultural experiences.
super bowl, shared event, cultural, nfl, halftime
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2026-48-06
Friday, 06 February 2026 07:48 AM
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