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Roseanne, Alec Baldwin, and Irrationality

Roseanne, Alec Baldwin, and Irrationality
Roseanne Barr participates in a Yom Kippur eve talk on forgiveness at Saban Theatre on September 17, 2018, in Beverly Hills, California. (Rachel Luna/Getty Images)

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Tuesday, 16 October 2018 01:00 PM Current | Bio | Archive

There’s an irrationality epidemic in the U.S., and it’s driving people to make hasty, counterproductive decisions. Examples abound.

On June 21, 2018, Dan Bongino, former Secret Service agent and notable conservative, retweeted the ABC TV network’s announcement that it had replaced the “Roseanne” show with "The Conners" — which essentially is “Roseanne” without its creator and star, Roseanne Barr.

This is akin to firing Jerry Seinfeld from “Seinfeld,” hoping we’ll still tune in to watch the other actors.

To refresh your memory, Barr, in an angry rant, had tweeted a racist pejorative about Valerie Jarrett, Barack Obama’s former advisor. The ABC brass summarily fired her and canceled the show, leaving a giant hole in the schedule and the other actors and crewmembers unemployed.

Just two months before this debacle, “Roseanne” had become the #1 show on TV — a distinction ABC hadn’t enjoyed for 18 years, when it was airing “Who Wants to Be a Millionaire?”

As a branding expert, I knew what ABC’s blunder portended, and responded to Bongino via Twitter: “‘The Conners’ will fail without Roseanne. The same idiots who didn’t understand ‘Roseanne’s’ success won’t understand this new show’s futility.”

ABC fired Roseanne for the rant without a hearing, in my opinion, because she supports President Trump. Period.

In contrast, Samantha Bee, a Trump-hater and host of “Full Frontal” on TBS, called Ivanka Trump a “feckless c***” on the air. After losing a few sponsors, she apologized and kept her show.

Now, four months later, the ABC execs fear that “The Conners” will be a ratings flop and are regretting their haste. One of these execs told the Daily Mail:

“We didn't think it through properly. What Roseanne did was wrong, but we shouldn't have rushed to fire her. It was almost a knee-jerk reaction by Ben [Sherwood] and Channing [Dungey], who should have launched an investigation. This would have given them more time to listen to the public, advertisers, and castmembers to determine the best decision.”

Why the rush to fire her, instead of eliciting a Samantha Bee-like apology? To mollify the angry, Trump-hating mob.

In June, to quell an employee revolt, Google canceled an artificial-intelligence project with the U.S. Department of Defense. These irrational snowflakes didn’t want to be in the “business of war.”

Yet, these same Google hypocrites blithely toil for the totalitarian Chinese regime to create a search-engine, called Dragonfly, which blocks “forbidden” subjects such as democracy, religion, and human rights.

Google’s credo to “do no harm” is destroyed, its credibility sullied.

In September, the Emmys on NBC experienced its least-watched broadcast, ever: 10.2 million viewers, down 11 percent from 11.4 million viewers in 2017. Like the similarly failing Oscars, the Emmys devolved into trashing Trump and his voters. No rational person ever would insult an audience and jeopardize his future earnings.

As I outlined in “Democrats Drowning in Self-Loathing,” Senator Chuck Schumer (D-NY) and the DNC began opposing Brett Kavanaugh the minute President Trump named him to succeed Anthony Kennedy on the Supreme Court. In fact, the Democrats had declared, before Kavanaugh’s nomination, that they’d vehemently oppose anyone on Trump’s list of potential justices.

This deranged opposition to Kavanaugh — heightened after Christine Blasey Ford accused him of assault at a party 36 years ago, with neither proof nor corroborative witnesses — incited mobs of angry protestors to wreak havoc in the streets, bang on the front doors of the Supreme Court building, and call him a serial rapist.

Their rage failed: Judge Kavanaugh is now Justice Kavanaugh. But, it damaged his family and hurt the Democrats’ chances to win in the midterm elections on November 6.

Finally, two nights ago in New Hampshire, at a fundraiser for the Democratic Party, Alec Baldwin, who attempts to impersonate Trump on “Saturday Night Live,” shockingly called for the overthrow of the U.S. government. The 800 unhinged attendees responded with loud applause. Insanity.

Alas, irrationality is increasing in pervasiveness and intensity, even though it usually backfires dramatically. But, in our selectively judgmental culture, people lack the self-awareness to recognize their own destructive behavior.

Root causes?

  • Critical thinking is rarely taught or expected in homes, schools, and workplaces.
  • Uneven consequences: people get punished for insulting the goose but not the gander.
  • Meritocracy is dead, replaced by social justice.
  • Americans are decreasingly anchored to traditional American values and a unifying culture.

The question is: What will you do to address these root causes in your family, in your child’s school, in your workplace, in your community, at your ballot box?

Marc Rudov is a branding advisor to CEOs, speaker, media commentator, and author of "Brand Is Destiny: The Ultimate Bottom Line" and "Be Unique or Be Ignored: The CEO’s Guide to Branding." Find him at MarcRudov.com. For more of his reports, Go Here Now.

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There’s an irrationality epidemic in the U.S., and it’s driving people to make hasty, counterproductive decisions. Examples abound.
roseanne, alec baldwin, irrationality
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2018-00-16
Tuesday, 16 October 2018 01:00 PM
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