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Marc Rudov - It’s Your Business

Marc Rudov



Jan 21, 2020
Boeing Must Jettison Its MAX Nameplate
Culture emanates from the C-suite. A branding-oriented company puts customers first. A revenue-oriented company like Boeing does not.


Oct 15, 2019
LeBron Shames Himself and the NBA to Increase His Wealth
If, to increase his wealth, LeBron must shame himself and the Nike Basketball Association by condoning Chinese communism, so be it , notwithstanding those crushed bodies and shattered bones.


Oct 11, 2019
Corporate America's Faustian Bargain With China
Corporate America, epitomized by the National Basketball Association (NBA), in a Faustian bargain, has prostrated itself to China and, to a shocking degree, turned its back on American customers and ideals.


Sep 24, 2019
Millennial Worship Behind WeWork Mirage
Perhaps the adults should revisit what it means to be an adult.


Sep 17, 2019
Trump Can't Beat the Democrats with Facts
There’s a credo in the legal profession: If you have the facts on your side, pound the facts. If you have the law on your side, pound the law. If you have neither, pound the table.


Aug 19, 2019
Nearly 200 Virtue-Signaling CEOs Discover Branding
Today’s CEOs want to appear “woke” to whining, holier-than-thou Millennials and the growing swarm of anti-capitalists in America. Profit, in many quarters, is now a dirty word.


Aug 8, 2019
Trump's Real 2020 Opponent Is the Accusation of Racism
If Donald Trump doesn’t overwhelmingly and demonstrably conquer his real nemesis , the false racist label , he’ll become a one-term president.


Jul 2, 2019
Canceled Betsy Ross Flag Shoes Show Kaepernick Calls the Shots at Nike
Nike was about to release Betsy Ross Flag-themed shoes for July 4th. They were in the stores, on the shelves, ready for sale to celebrate Independence Day.

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