Tags: Hurricane Harvey | amazon | apple | dell | dells | texas | verizon

Tech Industry Takes the Lead on Harvey Relief

Tech Industry Takes the Lead on Harvey Relief
(Jonathan Weiss/Dreamstime) 

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Tuesday, 05 September 2017 09:15 AM Current | Bio | Archive

Many companies have stepped up to donate to relief efforts to assist victims of Hurricane Harvey. Few have dug quite as deep as tech billionaire Michael Dell, who recently offered $36 million of his own money to the cause.

Dell is a Houston native, so this terrible natural disaster hit very close to home for him and wife, Susan Dell. The couple’s foundation will be the direct source of the donated funds, meant to assist storm victims and support aid efforts.

And the Dells were just getting started. Michael and Susan were on hand last week, joining Texas governor Greg Abbott to announce the beginning of the Rebuild Texas Fund.

The Dells donated about $17 million to help launch that fund, which has a goal of raising at least $100 million for "immediate relief efforts and long-term rebuilding."

In a statement, the Dells said, "This disaster is personal to everyone who has roots in Texas . . . Both of us were born and raised in Texas, and the street Michael grew up on in Houston is under water now."

Of course, Dell is not the only tech industry company pitching in to help with Harvey relief. Verizon is on the board with $10 million. Amazon, partnering with new acquisition Whole Foods, matched one million in cash donations to the Red Cross Hurricane Harvey Relief via Amazon.com.

Apple doubled that, donating two million dollars to the Red Cross. Apple added that the company will match any employee donations two-to-one. Users can even donate via iTunes or the App Store.

AT&T has donated $350,000 to various community foundations helping local residents get their lives back since the storm.

Facebook announced more than ten million dollars had been raised via its social media platform, and the company plans to donate an additional $1 million in support of relief organizations.

Google has already donated about $250,000 to the Red Cross and plans to match employee donation up to another $250,000. IBM is donating $2 million in cash and in-kind technology services. Microsoft is also donating $2.5 million in cash, technology, and services.

Texas Instruments is donating $100,000 to the Red Cross and matching donations of employees and retirees up to $100,000.

All of these companies have stepped up in a public way to be good corporate neighbors in the wake of one of the worst natural disasters in recent memory, proving, once again, that one of the best forms of public relations is being there when you’re needed.

Ronn Torossian is one of America’s foremost Public Relations executives as founder/CEO of 5WPR, a leading independent PR Agency. The firm was honored as PR Firm of the Year by The American Business Awards, and has been named to the Inc. 500 List. Torossian is author of the best-selling "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations." For more of Ronn Torossian's reports, Go Here Now.

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All of these companies have stepped up in a public way to be good corporate neighbors in the wake of one of the worst natural disasters in recent memory, proving, once again, that one of the best forms of public relations is being there when you’re needed.
amazon, apple, dell, dells, texas, verizon
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2017-15-05
Tuesday, 05 September 2017 09:15 AM
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