Ronn Torossian



Oct 15, 2018
If you have been around a political or social issue conversation in the United States, either in person or online in recent years, you know that the state of our discourse, especially about important issues, is struggling.


Oct 2, 2018
You would think that, if you’re in the business of communication, you might be more careful about what you post on social media. Week after week, though, we see that isn’t always the case.


Jun 25, 2018
United is trying to get out ahead of a story that involves the major headlines these days. The issue is transportation of illegal immigrants caught and separated at the border. The subject is one that everyone holds a strong opinion about.


Jun 20, 2018
The company is redoubling its public efforts to deliver consistently good customer service, while not taking any positive responses for granted. As a result, Wells Fargo, though they still face pending litigation, is effectively regaining consumer trust.


Jun 18, 2018
There are many different ways to turn disappointment and misplaced investment into potential success, but it will take some smart cross-marketing and creative public relations to make up the loss.


Jun 11, 2018
It began with one of those political talking point headlines that have become so common: “President cancels Eagles visit to the White House.” It became a major Public Relations mistake for one major U.S. news network.


Jun 4, 2018
In what’s certainly in the running for strangest headline so far this year, the manufacturer of the sleep aid Ambien issued a statement last week denying any claims that its product "causes racism." The headline read: “Racism is not a known side effect of Ambien.”


May 29, 2018
At least at this early stage, it looks like the fan base is as divided on this issue as they ever were. What that means for this coming season won’t really be known until we’re a few weeks in.

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