Companies rolling out campaigns and merchandise that embrace "woke" and progressive political views increasingly are being met with consumer resistance, with shopper boycotts beginning to cause major monetary losses for several corporations.
As brands attempt to highlight a commitment to "diversity," "equity," and "inclusivity" – especially during June, which has been officially designated as Pride Month – organizations are finding themselves, for one of the first times in recent years, on the wrong side of the culture war.
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Marisa Herman ✉
Marisa Herman, a Newsmax senior reporter, focuses on major and investigative stories. A University of Florida graduate, she has more than a decade of experience as a reporter for newspapers, magazines, and websites.