A year after Mars Inc.'s rainbow candy-coated M&M mascots underwent a controversial makeover to reflect a "more dynamic, progressive world," the candy makers announced the fictional characters will no longer serve as the faces of the brand – a move that marketing and branding experts say is evidence that corporations are waking up to recognize that going "woke" doesn't always work.
M&M's announced on Twitter that comedian and actor Maya Rudolph, a Saturday Night Live alum who's a talent the company says it believes that "America can all agree on," will become the new spokesperson. The company had faced criticism for trying too hard to make their former pitch people – fictional candy characters – inclusive of a diverse society.
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Marisa Herman ✉
Marisa Herman, a Newsmax senior reporter, focuses on major and investigative stories. A University of Florida graduate, she has more than a decade of experience as a reporter for newspapers, magazines, and websites.