Undeterred by the potential for massive financial repercussions, big-name brands are catering to progressives by embracing controversial “woke” ad campaigns — despite consumers’ increasing resistance to the marketing tactic.
Bud Light, Target, and Kohl’s each suffered billions of dollars in losses after recently rolling out LGBTQ+ initiatives that sparked a massive backlash from shoppers. Still, similar marketing campaigns have moved ahead nationwide.
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Marisa Herman ✉
Marisa Herman, a Newsmax senior reporter, focuses on major and investigative stories. A University of Florida graduate, she has more than a decade of experience as a reporter for newspapers, magazines, and websites.