Tags: google chrome | browser | ads

Google Chrome Gets Strict on Ads

Image: Google Chrome Gets Strict on Ads
(Mark Lennihan/AP)

Tuesday, 19 December 2017 04:45 PM

Google's Chrome browser will start in February to pull from sites ads that fall short of industry standards — like those repeatedly showing autoplay videos, and full-page or pop-up ads, the company announced.

Google first unveiled the plan in June, but made it official on Tuesday.

The company explained that if it finds a site failing to meet the standards set by the Coalition for Better Ads — an industry group that includes tech and media companies — for more than 30 days, Chrome will remove all ads from that site.

Google will hear appeals — but only after the sites changes its ad practices.

According to The Hill, the decision will likely be a hit with users annoyed by intrusive ads —but may also spark criticism and opposition from sites that rely on the money they make from the ads.

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Google's Chrome browser will start in February to pull from sites ads that fall short of industry standards - like those repeatedly showing autoplay videos, and full-page or pop-up ads, the company announced.
google chrome, browser, ads
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2017-45-19
Tuesday, 19 December 2017 04:45 PM
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