Americans Spend Average of 11 Hours Daily Watching Media

August 7, 2018: "American adults spend over 11 hours per day listening to, watching, reading or generally interacting with media."[1]

According to the latest Nielsen Total Audience Report, there are big generational differences in the composition of Americans' media interaction. Watching television accounts for 60 percent of media time for those over 65. However, adults under 35 spend only 26 percent of their media time watching television. They spend 29 percent of their media time on smartphone apps.

Footnotes:

1. Nielsen, "Time flies: U.S. adults now spend nearly half a day interacting with media," July 31, 2018

Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology. Columns published on Ballotpedia reflect the views of the author.

Scott Rasmussen is founder and president of the Rasmussen Media Group. He is the author of "Mad as Hell: How the Tea Party Movement Is Fundamentally Remaking Our Two-Party System," "In Search of Self-Governance," and "The People’s Money: How Voters Will Balance the Budget and Eliminate the Federal Debt." Read more reports from Scott Rasmussen — Click Here Now.