A "Think With Google" release identifies three ways that online video is changing what it means to be a sports fan.[1]
1. Sports fandom goes way beyond watching the game itself. Among other trends, last year witnessed more than 60 percent growth in time spent watching sports interviews on YouTube.
2. Sports fans Increasingly want to get to the good stuff. Watching an entire game "can be quite a commitment," so fans are increasingly seeking out highlight videos. On YouTube, the time spent watching highlights jumped 80 percent from 2016 to 2017.
3. Sports fans want to watch on their own terms. An astounding 80 percent of viewers search for game and player info while watching, and 30 percent stream the games on smartphones or tablets.
Footnotes:
- Think with Google, "3 ways online video is changing what it means to be a sports fan," January 2018
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology. Columns published on Ballotpedia reflect the views of the author.
Scott Rasmussen is founder and president of the Rasmussen Media Group. He is the author of "Mad as Hell: How the Tea Party Movement Is Fundamentally Remaking Our Two-Party System," "In Search of Self-Governance," and "The People’s Money: How Voters Will Balance the Budget and Eliminate the Federal Debt." Read more reports from Scott Rasmussen — Click Here Now.
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