Valentine’s Day is about far more than romance. Sixty-two percent of Americans celebrate the holiday, and part of the celebration involves purchasing 58 million pounds of chocolate candy. A lot of that chocolate goes into 36 million heart-shaped boxes that are sold for the holiday.[1]
Valentines’ Day also inspires the sale of 174,000 gallons of sparkling wine.
Overall, Americans spend nearly half a billion dollars on more than 150 million cards and gifts. The average man spends $150, and the average woman spends $74.
Footnotes:
- History, "Valentine's Day by the Numbers," accessed February 13, 2018
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology. Columns published on Ballotpedia reflect the views of the author.
Scott Rasmussen is founder and president of the Rasmussen Media Group. He is the author of "Mad as Hell: How the Tea Party Movement Is Fundamentally Remaking Our Two-Party System," "In Search of Self-Governance," and "The People’s Money: How Voters Will Balance the Budget and Eliminate the Federal Debt." Read more reports from Scott Rasmussen — Click Here Now.
© 2026 Newsmax. All rights reserved.