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Trump Had 'Substantive Input' in His University Marketing

Trump Had 'Substantive Input' in His University Marketing
(Photo by Tom Lynn/Getty Images)

Wednesday, 01 June 2016 12:05 PM EDT

The lawsuit involving former students who say they were defrauded by Trump University has taken a dramatic turn with newly-released documents showing the real-estate mogul was personally involved in the school's marketing strategies.

"Mr. Trump understandably is protective of his brand and very protective of his image and how he's portrayed," Trump University president Michael Sexton, said in a 2012 deposition, The Washington Post reports.

"And he wanted to see how his brand and image were portrayed in Trump University marketing materials. And he had very good and substantive input as well."

Trump signed off "any time we had a new ad," Sexton added.

The now defunct school has been charged by several former students with running misleading by ads fin which Trump claimed he was overseeing the curriculum and would hand-pick the staff.

The Post says testimony from the lawsuit suggests that Trump was not deeply involved in the substance of the courses.

Trump, the presumptive GOP presidential nominee, insists he'll win the lawsuit.

"I could settle that case, I could have settled it. I just chose not to. In fact when I ran they said, 'Why don't you settle that case?' I don't want to settle the case," Trump said this week.
"Because you know what? Because I'm a man of principle, and most of the people who took those courses have letters saying they thought it was great, essentially."


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Politics
The lawsuit involving former students who say they were defrauded by Trump University has taken a dramatic turn with newly-released documents showing the real-estate mogul was personally involved in the school's marketing strategies.
trump university, donald trump, marketing, lawsuit
234
2016-05-01
Wednesday, 01 June 2016 12:05 PM
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