Republican pollster Frank Luntz said the Trump campaign is taking the wrong approach in trying to court voters by focusing on the Hunter Biden saga, adding that his advisers should be charged with "political malpractice."
According to The Hill, Luntz appeared during a briefing with Global Counsel, a strategic advising company based in London, and discussed his observations on the Trump campaign.
"I've never seen a campaign more mis-calibrated than the Trump campaign. Frankly, his staff ought to be brought up on charges of political malpractice," Luntz said.
"It is the worst campaign I've ever seen and I've been watching them since 1980. They're on the wrong issues. They're on the wrong message. They've got their heads up their assess … Your damn job is to get your candidate to talk about things that are relevant to the people you need to reach. And if you can't do your damn job then get out."
Regarding the Hunter Biden emails, photos, and videos that purportedly came from a hard drive brought to a Delaware computer repair shop, Luntz said President Donald Trump is making a political mistake by focusing his energy on highlighting that.
"Nobody cares about Hunter Biden … why is [Trump] spending all his time on him Hunter Biden does not help put food on the table. Hunter Biden does not help anyone get a job. Hunter Biden does not provide healthcare or solve COVID," Luntz said. "And Donald Trump spends all of his time focused on that and nobody cares."
Luntz added that his focus groups found Democrat Joe Biden to be the winner of the first debate between the two candidates last month.
"Our undecided focus group participants called [Trump] some pretty awful names," he said.
Last week, Luntz said undecided voters, a crucial voting bloc that each candidate is trying to pull into their direction, don't like Trump but are nervous about Biden's ideas on policy.
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