Companies rolling out campaigns in support of June's Pride Awareness Month may take a more "nuanced" approach following consumer backlash to recent initiatives from Bud Light and Target, marketing and branding experts predict.
Bud Light sales are still in free-fall after beer drinkers began boycotting the brand after a controversial campaign with transgender social media influencer Dylan Mulvaney.
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Marisa Herman ✉
Marisa Herman, a Newsmax senior reporter, focuses on major and investigative stories. A University of Florida graduate, she has more than a decade of experience as a reporter for newspapers, magazines, and websites.