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Tags: generation z | drinking | alcohol | businesses

Gen Z Drinking Less — and Changing the Economy

(Dreamstime)

By    |   Thursday, 02 April 2026 07:13 AM EDT

For decades, drinking has been a cornerstone of young adult social life. For Generation Z, that norm is shifting.

Recent research shows that adults ages 18 to 24 are significantly less likely to drink alcohol than previous generations. What might appear at first glance to be a fleeting wellness trend is, in reality, a broader behavioral shift with tangible economic consequences.

Hannah Swanson

Hannah Swanson is a freelance journalist at Newsmax and a communications professional specializing in media strategy and public relations.

© 2026 Newsmax. All rights reserved.


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For decades, drinking has been a cornerstone of young adult social life. For Generation Z, that norm is shifting.
generation z, drinking, alcohol, businesses
912
2026-13-02
Thursday, 02 April 2026 07:13 AM
Newsmax Media, Inc.
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