The Democratic National Convention opened the door for the Trump campaign to run on a central theme: Belief in America.
The dour pessimism which oozed from every portal at the Democrats' convention sets up a beautiful contrast between the two candidates and their parties — optimism versus pessimism, That is, belief in America versus versus doubt over America.
Democrats believe the virus may conquer us.
Republicans believe we will conquer the virus.
Democrats predict a shaky economy at best and a prolonged recession at worst.
But Republicans believe the ongoing economic comeback will continue and, if Trump wins, accelerate. Democrats believe Iran is out of control and that the Mideast may erupt into another war.
Republicans believe that our sanctions have crippled Iran and only the hope of a Biden victory sustains the mullahs. Republicans also believe that the recent peace deals in the Mideast set up a grand anti-Iran coalition of Israel, Egypt, Saudi Arabia, and the Gulf States against Iran and that they will cut off funding of Hamas.
So the Trump Campaign should say to the Democrats, "How can you lead a country when you don’t believe in its future?"
Republicans should respond sounding this theme: "Believe in America and make it great again."
The Biden campaign would rather make the race a personal referendum on Trump’s style, temperament, and personality. But the race will inevitably revolve around the Trump record and what it means for our nation's future.
The Democratic strategy is to throw mud at Trump with an unending series of suggestive, titillating accusations and inferences from a plethora of books to keep the president in a permanent state of rage.
But the Trump campaign, by echoing a message of optimism can cut through that miasma.
Too many of the Republican Party, Republican PACs, and Trump campaign ads harp on a bill of particulars against Biden: His frailty, his radical agenda, how he has been captured by the radical left, and his failure to rein in his supporters from their anti-police screed.
Its time to pivot to a simple message: We believe in America and they don’t. We believe we will master the virus, rev-up the economy, and create jobs and rising incomes for minorities to counter the social injustice narrative of the Democrats.
The statistics prove we are right:
- New virus cases down from 75,821 on July 17 to 34,364 on Sept. 15.
- Deaths down from 2701 on May 6 to 1067 on Sept. 15.
- New jobs created over past four months: 10.6 million.
Pro-Trump ads need to cite these statistics (and individual state numbers for battleground states).
When we convert pessimists into optimists, we switch voters from Biden to Trump.
And, of course, when the vaccine arrives, its ballgame over.
Dick Morris is former presidential advisor and political strategist. He is a regular contributor to Newsmax TV. Read Dick Morris's Reports — More Here.
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