Tags: fbi | wray | comey | trump | horowitz

The FBI's New Brand: Corruption

The FBI's New Brand: Corruption
FBI Director is Christopher A. Wray speaks to the media during a news conference at FBI Headquarters, on June 14, 2018, in Washington, D.C. (Mark Wilson/Getty Images)

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Monday, 18 June 2018 11:36 AM Current | Bio | Archive

The FBI’s logo contains a credo that for decades represented its brand: fidelity, bravery, integrity. Americans, by and large, have had ironclad faith in and fondness for the bureau as a competent, no-nonsense investigator and solver of federal crimes.

Over the years, numerous FBI-based/related TV shows leveraged and reflected this admiration.

According to Ranker.com, here are the top-11 favorites:

  • White Collar (USA Network)
  • Criminal Minds (CBS)
  • The Blacklist (NBC)
  • Blindspot (NBC)
  • Quantico (ABC)
  • The Mentalist (CBS)
  • Bones (Fox)
  • The X-Files (Fox)
  • Without a Trace (CBS)
  • Numbers (CBS)
  • 24 (Fox)

Alas, the era of the vaunted FBI has ended.

Because of the shocking corruption that has come to light since Donald Trump’s election — the plan to stop him from becoming president or sabotage him if he succeeded — Americans no longer respect the FBI.

Michael Horowitz, inspector general (IG) of the U.S. Department of Justice, released a scathing report last week, criticizing the FBI’s botched investigation of Hillary Clinton’s private email server. The official inquiry occurred when James Comey was the FBI’s director, before President Trump fired him.

Mr. Horowitz’s 568-page IG report exposed deep political bias and criminal activity, even though, strangely, he insisted there was no consequential political bias.

His report’s key findings:

  • Regarding James Comey’s public recommendation against prosecuting Hillary Clinton for using a private email server, while lightly labeling her behavior "extremely careless," Horowitz opined: "We found that it was extraordinary and insubordinate for Comey to conceal his intentions from his superiors, the attorney general and deputy attorney general, for the admitted purpose of preventing them from telling him not to make the statement, and to instruct his subordinates in the FBI to do the same."
  • Barack Obama lied to Bill Plante of CBS News when telling him that, like everyone else, he learned about Hillary’s email server through public news reports. In fact, using an alias, Mr. Obama was communicating to Ms. Clinton via her private server.
  • With tickets to sporting events, golf outings, dinners, drinks, and invitations to private parties, reporters were bribing FBI agents to leak secret information.
  • Peter Strzok, who once led the Clinton email investigation and was chief of the bureau’s counterespionage section, exchanged many anti-Trump text messages with his girlfriend Lisa Page, former FBI lawyer and adviser to former deputy director Andrew McCabe (fired for lying to federal investigators), including this incriminating gem:

PAGE: "He’s not ever going to become president, right? Right?!"

STRZOK: "No. No he won't. We'll stop it."

Christopher Wray, the FBI director who replaced James Comey, held a press conference last week, within hours of the IG report’s release. I had hoped Wray would thrash the FBI and vow to reform it. He didn’t.

Astoundingly, Wray claimed that, notwithstanding the Page/Strzok text message above, “the report did not find any evidence of political bias or improper consideration actually impacting the investigation under review.”

Mr. Wray pledged to hold all guilty parties accountable, ensure that FBI employees understand the report’s lessons, and verify that the bureau’s policies, procedures, and training teach employees what’s expected of them.

Hold guilty parties accountable? As of this writing, Peter Strzok still works at the FBI! Why won’t Wray fire him?

Teach employees what’s expected of them? They already know. The remnant political hacks and leakers are the real problem. Fire them. And, the swamp that nourishes them: drain it.

Wishful thinking.

After ticking off triumphs over these past 10 months of his young tenure, such as averting terrorist plots and arresting violent gang members, Wray bragged that “our brand over 110 years is based less on our many successes than on the way we earned them.”

How tone-deaf.

Furthermore, when Mr. Wray blithely and startlingly asserted that “nothing in the report impugns the integrity of our workforce as a whole, or the FBI as an institution,” he impugned his own integrity.

The FBI’s sullied brand, therefore, will continue to deteriorate for generations. And, its credo should be replaced with disloyalty, cowardice, dishonesty.

No organization can have a strong brand without a stellar leader and culture to foster and reinforce it. Bereft of both, the FBI’s new brand is, and will remain, corruption.

Marc Rudov is a branding advisor to CEOs, speaker, media commentator, and author of "Brand Is Destiny: The Ultimate Bottom Line" and "Be Unique or Be Ignored: The CEO’s Guide to Branding." Find him at MarcRudov.com. For more of his reports, Go Here Now.

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The FBI’s logo contains a credo that for decades represented its brand: fidelity, bravery, integrity. Americans, by and large, have had ironclad faith in and fondness for the bureau as a competent, no-nonsense investigator and solver of federal crimes.
fbi, wray, comey, trump, horowitz
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2018-36-18
Monday, 18 June 2018 11:36 AM
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