Skip to main content
Tags: black | target | dei
OPINION

Wake-Up Call for America: Fla. Says No to Social Engineering

noted retailer logo and grocery carts

(Darryl Brooks/Dreamstime.com)

Bryan E. Leib By with Bob Rubin Thursday, 26 March 2026 05:08 PM EDT Current | Bio | Archive

Florida's political and policy leadership has made our state the envy of the nation.

While other states keep pouring money into expensive ideological experiments, Florida sticks to policies built on merit, economic growth, and responsible governance.

The Florida House just passed legislation sponsored by Fla. State Rep. Dean Black, R-Dist.15. It prohibits local governments from funding or promoting so-called Diversity, Equity, and Inclusion (DEI) initiatives.

The bill passed 77 to 37 and now heads to Gov. Ron DeSantis, R-Fla., for his signature.

For many Floridians, this feels like a victory lap.

The Sunshine State has spent years focusing on economic growth, individual opportunity, and solid governance. Other states and even big corporations hold tight to bureaucracies that split Americans into identity groups.

Florida chose a different road.

The results show it.

Nationally, taxpayers see local governments and private outfits wandering from basic duties. Instead of safe streets, good roads, strong schools, smart budgets, or running a business right, they sink huge amounts of time and money into DEI offices.

These setups hire consultants, run mandatory training heavy on ideology instead of merit. Costs keep climbing every year, but the payoff for taxpayers or shareholders stays murky at best.

Florida is saying enough is enough.

Many unfortunately believe DEI is dead or dying, especially after some federal moves and corporate retreats.

Sadly it's not gone.

Lots of places stay committed to these ideas, just rebranding them to dodge heat.

Target Corporation, one of the largest of retailers, recently reaffirmed commitments to supplier diversity, backing Black-owned businesses, and inclusion work under their "Belonging at the Bullseye" strategy.

They're fulfilling old pledges such as investing in minority suppliers.

The critical detail here is that they're not ditching the core agenda. 

A lot of liberals and progressive groups quietly rename DEI programs, swapping "equity" for "belonging," "inclusion," or "opportunity."

They never admit these should go away for a straight-up return to meritocracy.

They push back hard against success coming only from effort, skill, and qualifications.

They want to keep identity in the mix.

Such nonsense even hit the federal government and did so at absurd levels.

In recent testimony before the House Foreign Affairs Committee, Under Secretary of State Sarah Rogers mocked Biden-era grants tied to "queering the map" efforts abroad.

She dryly pointed out the prior administration was "trying to make the maps more gay," then highlighted how ridiculous it all was, basically saying she had no clue how you'd even do that since maps have worked fine since cartography began.

Pointless ideological projects like that wasted taxpayer money on foreign "public diplomacy" instead of real priorities.

The legislation from Representative Black makes it plain: taxpayer dollars shouldn't fund ideological agendas.

The government should treat every citizen equally under the law. It shouldn't sort people by race, gender, or politics, and it shouldn't push programs that stir resentment or division.

The government needs to zero in on competence, merit, and actually delivering what residents need.

That approach has driven Florida's success these past few years.

Families keep moving to Florida in record numbers.

Businesses flee states like California, Illinois, and New York to set up shop here.

Investors pour money in because our nation's 27th state stands for, and is representative of, growth, opportunity, and stability.

It's no accident.

Florida's leaders have put freedom, fiscal sense, and practical governing ahead of ideological games.

Cutting bureaucracy and bringing back merit-based decisions builds a place in which individuals and businesses thrive.

It matters a ton at the local level.

Cities and counties handle everyday essentials.

Roads need fixing. Parks should stay safe and open.

Public safety comes first.

Budgets must match what taxpayers actually want.

Tax dollars aren't endless.

Every cent spent on ideological agendas is a cent not going to roads, safety, or growth.

By blocking local governments from funding DEI, Florida refocuses on what the government ought to do.

Florida is showing America what real leadership looks like —

again.

Too many states let political activism sneak into institutions.

Bureaucracies ballooned, mandates piled up, and taxpayers wondered why the government cared more about social engineering than basic services.

Florida said no to just that.

Our state is standing by a basic truth: treat every citizen equally under the law, base success on merit, effort, and opportunity.

That truth helped turn Florida into one of the most dynamic, prosperous states around.

That's why the rest of America needs to watch.

Other states should follow Florida's example: cut taxpayer-funded ideological programs and get the government back to its real job. When leaders pick merit over identity politics, and results over talk, everybody wins.

Florida proves common-sense governing still works.

For those of us proud to call the Sunshine State home, that's worth celebrating.

May that celebration endure. 

Bryan E. Leib resides in Florida, and is the Founder and CEO of Henry Public Relations, a Newsmax Contributor, and the Co-Founder of Red Presswire. Read more of Bryan E. Leib's insider articles  Click Here Now

Bob Rubin is the Founder and President of Rubin Wealth Advisors in Boca Raton, Florida. A 45 year Florida resident, he is a Trustee Emeritus of Florida Atlantic University and is the former chairman of the FAU Finance Corporation. He is also a member of Turning Point USA’s National Advisory Board and supports numerous charitable organizations in South Florida. Learn more www.rubinwa.com

© 2026 Newsmax. All rights reserved.


BryanLeib
The Sunshine State has spent years focusing on economic growth, individual opportunity, and solid governance. Other states and even big corporations hold tight to bureaucracies that split Americans into identity groups. Florida chose a different road.
black, target, dei
891
2026-08-26
Thursday, 26 March 2026 05:08 PM
Newsmax Media, Inc.

Sign up for Newsmax’s Daily Newsletter

Receive breaking news and original analysis - sent right to your inbox.

(Optional for Local News)
Privacy: We never share your email address.
Join the Newsmax Community
Read and Post Comments
Please review Community Guidelines before posting a comment.
 
TOP

Interest-Based Advertising | Do not sell or share my personal information

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved
Download the Newsmax App
NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved