Tags: Twitter | e-commerce | mobile | shopping

Twitter Testing Way to Let Users 'Click and Buy'

By    |   Monday, 08 Sep 2014 11:23 AM

Twitter is joining other social media counterparts to move forward into e-commerce.

The site, with its concise 140-character posts, is testing its ability to allow members to purchase items by hitting a "buy" button that launches them to a pay and ship site, The Wall Street Journal reports.

Twitter is working with social media shopping sites Musictoday, Gumroad and Stripe as its first e-commerce partners. Those who hope to make a purchase from Twitter can add their credit card and shipping information on those linked sites, where it is stored, allowing them to continue to shop via a mobile device with ease.

"This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun," Twitter posted in a message to subscribers.

The Journal noted that the new venture is not the first for Twitter in the e-commerce sphere, where it hired Nathan Hubbard, a former chief executive officer at Ticketmaster, to head its operations. Previous partnerships included work with Amazon, where Twitter users could add products from the online retailer by Tweeting a response to their post with a hashtag #amazoncart.

Twitter has also worked on e-commerce ventures with such companies as Starbucks and American Express.

The company hinted last month about its "buy" button option, thenextweb.com noted, adding that it appeared to be a test directed at a specific group of users.

The Twitter e-commerce venture follows on the heels of efforts like Facebook, which now offers paid sponsor content to entice consumers to advertised products and sites. The ads are mingled within a member's newsfeed.

Facebook in July premiered its own "buy" button on page posts and ads from a select group of businesses, mashable.com noted.

"I see it as an integral piece of what Facebook is after," Brian Blau, a research director with Gartner, told Mashable about social media e-commerce. "They want to participate in that transaction. They want to facilitate it. They want to grab your credit card."

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Twitter is joining other social media counterparts to move forward into e-commerce, testing a way to allow members to purchase items by hitting a "buy" button from its site.
Twitter, e-commerce, mobile, shopping
Monday, 08 Sep 2014 11:23 AM
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