Tags: MSNBC | changes | cuts | lineup

MSNBC Looking to Replace Talk With News for Ratings Boost

By    |   Thursday, 23 Jul 2015 01:42 PM

MSNBC is planning to outline major changes in its afternoon lineup, returning to its early "more news, less talk" roots by dropping three of its hourlong talk show programs and replacing them with a hard news approach.

"The Cycle," at 3 p.m., "Now" with Alex Wagner at 4 p.m., and "The Ed Show" with Ed Schultz at 5 p.m. are all being canceled, writes Joe Concha, host of "The Daily Wrap," in an exclusive for Mediaite.

The changes are "arguably the most significant revamp the network has made at one time in its 19-year history," writes Concha.

Chuck Todd, who moderates Sunday's "Meet the Press" on NBC, will receive his own show at 5 p.m. weekdays, in a move that's similar to CNN's Jake Tapper's "The Lead," and work Sunday morning's on "State of the Union."

Todd's show hasn't been named yet, Concha writes, but will likely go by its old name "The Daily Rundown," although that's not been set.

The network source told Concha that veteran newswoman Andrea Mitchell is keeping her noon "Andrea Mitchell Reports" show, and Thomas Roberts will keep his midday news program from 1-3 p.m. But straight news will replace the shows that were on between 3 p.m. and 5 p.m.

There is some speculation that the 3-5 p.m. slot could go to Brian Williams. Last month, NBC News and MSNBC Chairman Andrew Lack announced that the newsman, who lost his anchorman spot on NBC after being caught several time exaggerating his professional experiences, was not being fired, but was to be appearing on MSNBC.

If that happens, the still-popular Williams would face Fox's Shepard Smith and CNN's Brooke Baldwin in similar hard-news formats.

The struggling MSNBC placed fifth in the total day and primetime key 25-54 demo ratings last month, reports Mediaite, and the network is reportedly struggling to attract more top-name stars, such as Keith Olbermann, who is leaving ESPN2.

Lack is apparently realizing that the lack of hard news is killing the network, with audiences heading to Fox or CNN when breaking news is happening, writes Concha.

"The good news for fans of the network is that Lack's actually doing something about it … all while tapping resources from the NBC mothership to help make it happen without breaking the bank," he says.

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MSNBC is planning to outline major changes in its afternoon lineup, returning to its early "more news, less talk" roots by dropping three of its hourlong talk show programs and replacing them with a hard news approach.
MSNBC, changes, cuts, lineup
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2015-42-23
Thursday, 23 Jul 2015 01:42 PM
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