Former NFL star Deion Sanders has partnered up with the conservative Koch brothers to help fight poverty in Dallas, the Washington Post reports.
Thirty-seven percent of children in Dallas live in high-poverty neighborhoods, according to a report published in 2016 by Texas Kids Count, with Black and Hispanic students more likely to live in those neighborhoods. As a result, 27 percent of children in Dallas county lack access to adequate food and nearly 1 in 5 Latino children lack health insurance.
Sanders, who played for the Dallas Cowboys, and the Koch brothers are looking to raise $21 million in three years and will meet at The Broadmoor Hotel with hundreds of donors who have already pledged at least $100,000 per year to come up with a plan.
The partnership, called Prime 5, was announced Saturday. The Koch brothers have spent hundreds of millions of dollars in recent years to shape policy and politics. But Sanders dismissed questions that their involvement would invite controversy into their efforts.
“You’re talking about a family that has one desire: to make this country a better place,” Sanders said, adding that he knows what it’s like to be criticized: “I’ve been booed simultaneously by 90,000 … so I could care less.”
© 2026 Newsmax. All rights reserved.