Hostess' new Deep Fried Twinkies, hitting stores Friday, has turned a state fair staple and culinary experimentation into a prepackaged snack for the masses.
Hostess has been teasing its newest creation with a series brief videos on its Facebook page and Twitter accounts.
"The product innovation is really inspired by consumers who've been deep frying their own Twinkies at backyard barbecues and state fairs for a number of years," Ellen Copaken, vice president of marketing for Hostess, told The Associated Press.
"We've seen a rise I popularity of deep fried Twinkies as an item on restaurant menus across the country," she continued.
Mary Beth Quirk, a writer with the website Consumerist, stated that the store-bought Twinkies will be less troublesome than trying to do it yourself.
"If you're the kind of person who just can't be bothered to pull out the deep fryer every time you want to eat a Twinkie, well, Hostess thinks maybe it's got something for you: 'deep fried Twinkies' that can be found in the freezer aisle of the grocery store." Quirk wrote.
"While it likely is a bit different result than say, how the folks at your state fair would do it, the at-home version of these packaged treats is also a lot easier than firing up a deep fryer," she added.
According to The Associated Press, the prepackaged deep fried Twinkie, selling for $4.76, can be baked in an oven for six to eight minutes at 350 degrees but will cost the person eating them 220 calories that they will have to exercise off later.
The Deep Fried Twinkies will be sold at Walmart outlets for three month, the AP noted. The response for the arrival of the fried Twinkies has been positive to put it mildly.
© 2025 Newsmax. All rights reserved.