Tags: facebook | clickbait | news feed

Facebook: Clickbait Headlines Will Be Demoted in Users' News Feeds

Image: Facebook: Clickbait Headlines Will Be Demoted in Users' News Feeds

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By    |   Friday, 05 August 2016 02:08 PM

Facebook announced plans Thursday to reduce "clickbait" in its news feed.

Describing clickbait as "headlines that intentionally leave out crucial information, or mislead people, forcing people to click to find out the answer," the company said it was using a system that identifies common phrases used in such headlines and de-prioritizing them in the News Feed.

"Our system identifies posts that are clickbait and which web domains and Pages these posts come from," the company said in a statement posted online. "Links posted from or shared from Pages or domains that consistently post clickbait headlines will appear lower in News Feed. News Feed will continue to learn over time — if a Page stops posting clickbait headlines, their posts will stop being impacted by this change. We’ll continue to update how we identify clickbait as we improve our systems and hear more from people using News Feed."

Facebook, which has 1.7 billion users, receives thousands of complaints each day about clickbait posts, Reuters reported.

"What we hope is this will create incentives for publishers to post less clickbait," Adam Mosseri, vice president of product management for News Feed, told Reuters. "We tried to be very concrete about what we defined as clickbait."

Thursday's announcement follows steps taken in 2014 to reduce clickbait by looking at things such as how much time people spent reading an article and whether users liked and then quickly unliked a post, The New York Times reported.

The move is expected to rattle publishers who rely on Facebook to drive traffic. Zachary Kaplan, a vice president at the investment firm General Atlantic, which has invested in digital media companies like BuzzFeed and Vox Media, told the Times that increased competition from companies like Google and Snapchat would benefit publishers.

“Today we’re at peak Facebook — Facebook dominates everything,” he said. “We will naturally evolve to a place where there will be more competition among digital distributors,” he said, “and that would result in, naturally, more leverage for publishers.”

Many welcomed the changes, and expressed their support on Twitter.





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Facebook announced plans Thursday to reduce "clickbait" in its news feed.
facebook, clickbait, news feed
Friday, 05 August 2016 02:08 PM
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