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Media Start-Up Makes You Smart Via Email

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(dailypnut.com)

By    |   Tuesday, 08 Sep 2015 03:08 PM

“We know you are busy, we know you want to sound smarter and more informed about what’s going on in the world, so we made the Daily Pnut (pronounced peanut)”

A new media company out of Harvard is trying to make you sound smarter in a new, innovative and funny way. The Daily Pnut is a daily email that gives your international news and politics in a funny and informative way every morning.

The three founders, Tewfik, Alex and Fred, met while studying at Harvard Business School and Harvard Kennedy School. They all had similar frustrations about the delivery of news — they simply did not have the time to read newspapers or turn on the TV to find out what was going on around them.

With humor and entertainment playing an increasing role in how people consume news, they launched the Daily Pnut as a way to keep their friends informed.

Each day they scour the internet, looking for trending and developing stories. Once they’ve settled on that day’s rundown, the writing begins: quick synopses and a few “stranger than fiction” facts coupled with contributor-informed long reads on Sundays are the special sauce to their recent success.

They stress humor, as well as accuracy in their reporting. “We think that well-placed humor is the most effective way to rapidly inform,” says Fred. With the Greek crisis, they went directly to the source, speaking to protesters, Members of Parliament and business owners to cut through the noise and figure out what is going on. Through the lens of satire, they can joke while highlighting the absurdity of today’s current events (like how Democrats pretended to read the Iran Deal before supporting Obama).

At only two months old, Daily Pnut boasts a rapidly growing subscriber base across the world, many of whom are busy professionals. They’ve already been in Time magazine and they’ve received endorsements from leading academics like Steven Pinker.

If you are interested in a quick and fun way to catch up on what is going on around the world, check the Daily Pnut out at dailypnut.com.

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A new media company out of Harvard is trying to make you sound smarter in a new, innovative and funny way. The Daily Pnut is a daily email that gives your international news and politics in a funny and informative way every morning.
daily pnut, media, company, harvard, smarter
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2015-08-08
Tuesday, 08 Sep 2015 03:08 PM
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