Alan Joyce, chief executive of Qantas Airways Ltd, took a pie to the face during a business breakfast in Australia on Tuesday.
Joyce was speaking at the breakfast in Perth, the capital of Western Australia, when a man came on the stage, smeared a pie in his face and then casually walked away, according to Reuters.
Security guards apprehended the man and police later took him into custody. A motive for the pie incident remains unclear.
Joyce was a pretty good sport about the incident.
"I don’t know what that was about," Joyce said, according to Newsweek.
"Believe it or not, I was also voted the number one CEO people wanted to work for in Australia," Joyce added. "You wouldn’t know from that pie in the face!"
"My issue is I need a good dry cleaner before I leave Perth, so if you have one, please recommend it to me," Joyce said, according to Reuters.
Despite the unusual attack, Joyce told reporters that "things like this have happened" before.
"When you’ve been the CEO of an airline for nine years, there’s a lot of things that have happened over that period of time, this is different, but it’s not unusual. It is an unusual event, but things like this have happened in the past," he said, according to AFP via France 24.
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