How Bounce Curl's Founder Merian Odesho is Changing the Haircare Industry

There are a lot of myths and misinformation when it comes to green products. Some people view green beauty products as overly expensive, while others consider them ineffective because of their lack of chemicals.

In recent years, the demand for green hair care products has been rising, especially with people realizing the adverse effects different chemicals have on our bodies. This has equally left consumers more confused as numerous green products have begun to flood the market. It has become challenging to tell genuine natural products apart as almost all the packaging shows the product is green.

However, that does not mean the label (green) implies the products are inferior at all. A few brands remain dedicated to providing safe, effective, and natural hair care products. One such brand is Bounce Curl. All of Bounce Curl’s products have a rating of 0–3 on the Think Dirty app (the app has a product rating of 1–10, in this case, 0–3 means the product is very green and clean from cancer-causing agents, hormone disruptors, or any other toxic chemicals). With their green hair care products, Merian and her team at Bounce Curl are changing the haircare industry and helping people embrace their natural curls in a safe, non-toxic, yet effective way.

As a curly-haired woman herself, Merian understands the stress and frustration when looking for hair care products that fit you best. She notes this frustration is what motivated her to start formulating her own hair care products. Growing up around her grandmother, she watched her mix simple and natural ingredients like aloe vera and flax seeds that she collected from their backyard. It always left Merian's hair strong, healthy, and flawless. Merian wanted to bring back her long, strong, and shiny hair. Using her extensive knowledge, she founded Bounce Curl, a leading haircare brand. Merian has a bachelor's degree in science and is a member of the Cosmetic Science Society.

Bounce Curl tests and examines all the ingredients used for bacteria, yeast, mold, and the PH Level to ensure they are safe. Watching her grandfather pass on due to cancer, Merian and her team formulate products without the use of silicone, parabens, sulfates, butylene, propylene glycol, PEG's DEA/MEA. They even ensure they uphold the standard of green beauty with their products’ natural fragrances; they derive them from flowers or extract them from herbs.

According to data from the Cosmetic Science Society system, there are 21,650 non-natural ingredients. On the other hand, there are only 795 naturally derived ingredients. This shows that a lot needs to be done to make a substantial impact in the green haircare industry. Recognizing this alarming fact, Merian and her team are creating a difference by voicing their opinions to the larger manufacturers and advocating for more clean ingredients.

Committed to creating hair products for coily, curly, and wavy hair, Merian takes her time to select ingredients that can style, moisturize, and hold beautiful curls. Bounce Curl is changing the haircare industry with each new product. Their products are proof that green hair care products are effective, just like chemically formulated ones. Their transparency in the ingredients they use has enabled them to become a reliable and credible brand.