Fifty-one percent of American adults will celebrate Valentine’s Day this year. That’s down from 55 percent last year and a record high of 63 percent just over a decade ago.
Still, the National Retail Federation reports that total spending on Valentine’s Day this year is expected to reach an all-time high of $20.7 billion.
The average man will be spending $229.54 while the average woman will spend $97.77.
Thirty-four percent (34 percent) will give their significant other an evening out and spend a collective $3.5 billion. Only half as many (18 percent) will give jewelry, but that will account for a slightly larger share of the spending at $3.9 billion.
Other gifts will include $2.1 billion spent on clothing, $1.9 billion on flowers, $1.8 billion on candy, $1.3 billion on gift cards, and $933 million on greeting cards.
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology. Columns published on Ballotpedia reflect the views of the author.
Scott Rasmussen is founder and president of the Rasmussen Media Group. He is the author of "Mad as Hell: How the Tea Party Movement Is Fundamentally Remaking Our Two-Party System," "In Search of Self-Governance," and "The People’s Money: How Voters Will Balance the Budget and Eliminate the Federal Debt." Read more reports from Scott Rasmussen — Click Here Now.
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