Virginia Attorney General Ken Cuccinelli is thinking of shaking up his gubernatorial campaign in the next few weeks with something few politicians have tried: running 30-minute television ads, according to Politico
Cuccinelli's team have looked into the cost of half-hour ad blocks for the month of September in all of Virginia's major television markets.
Not only would running a half-hour ad be an expensive undertaking, it’s only been done by a few other candidates: Newt Gingrich produced a half-hour ad about energy during his 2012 campaign, and Barack Obama’s team aired a 30-minute film about their candidate as the 2008 race was drawing to a close, Politico reports.
Cuccinelli has been trailing former Democratic National Committee Chairman Terry McAuliffe in the polls and his campaign is viewed as having lost ground over the summer.
On Wednesday, senior Cuccinelli strategist Chris LaCivita sent out an email blast calling on the media to cover McAuliffe's alleged ethical transgressions with the same doggedness they’ve shown in covering connection to embattled Republican donor Jonnie Williams, the Star Scientific CEO embroiled in a political gift-giving investigation.
Cuccinelli announced Tuesday that he was donating $18,000, a sum representing the value of gifts he accepted from Williams, to charity.
"For all of Ken's efforts to focus on the core issues of this race — jobs, education, energy, and workforce development — he continues to experience a significantly disproportionate amount of negative media scrutiny about various matters," LaCivita wrote. "Ken Cuccinelli is being punished for his willingness to engage in an open and honest dialogue while Terry McAuliffe is being rewarded for deceit and obfuscation."
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