Sen. Bernie Sanders has quietly put together the foundation of a digital media network out of his D.C. office, taking his message directly to followers and amassing a hefty audience along the way, New York Magazine reports.
"Bernie TV" seems to have mirrored the idea that was bandied about for "Trump TV" ahead of the 2016 presidential election.
Am I concerned "that people might see me and Trump saying the same thing? Yes, I am," Sanders told New York Mag. "My point of view is a very, very different one. My point of view is the corporate media, by definition, is owned by large multinational corporations: their bottom line is to make as much money as they can. They are part of the Establishment."
Sanders has conducted several 30-minute interviews that have run on Facebook Live, including one with Bill Nye that amassed 4.5 million views, NY Mag reports.
That spawned more than 500 short policy-based videos and an idea to host a townhall-style program that aired on Facebook Live, too, NY Mag reports.
"The idea that we can do a town meeting which would get a significantly larger viewing audience than CNN at that time is something I would not have dreamed of in a million years, a few years ago," Sanders told NY Mag.
With all of his 2017 videos drawing 800 million views, NY Mag reports, the next question is whether Sanders' newfound reach will be capped off with another run the White House in 2020.
Though Sanders has yet to decide, he recognizes the power in the outreach he has created.
"I would think that any serious political person would be thinking about this," he told NY Mag. "Why would you not?"
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