NBC’s "Today" is continuing its wins in the ratings, defeating ABC’s "Good Morning America" for the third week in a row since the firing of anchor Matt Lauer for sexual misconduct, according to The New York Times.
The ABC morning show has been the leader in ratings for the last five years, according to The Times.
The CBS morning show, "CBS This Morning," has shown no effect from the firing of its anchor Charlie Rose, also of sexual misconduct, the report said.
The most recent period in which "Today" topped "Good Morning America" for three weeks in a row was during and after the 2016 Summer Olympics, which were broadcast on NBC, The Times report said.
The ratings appear to provide evidence that hosts Lauer and Rose were not as important to the shows’ success as network executives believed, the report said.
Megyn Kelly, who hosts the 9 a.m. hour of "Today," also has seen a ratings increase after Lauer’s exit. Kelly has focused on victims of sexual harassment and seen ratings increase to its second-best numbers since Kelly started in September, The Times reported.
In numbers of viewers, the three network morning shows are in close proximity: For the week of Dec. 11, "Today" had 4.59 million viewers, "Good Morning America" had 4.51 million, and "CBS This Morning" had 3.7 million, according to Deadline.
However, overall ratings for morning shows have declined: Compared to 2016, "Today" is down 8 percent, "Good Morning America" is down 5 percent, and "CBS This Morning" has declined 2 percent, the Times report said.
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