L'Oréal on Friday said it dropped a transgender model from its ad campaign over comments she made on social media about race, the Daily Mail reported Friday.
"Honestly I don’t have energy to talk about the racial violence of white people any more," wrote Munroe Bergdorf in August on Facebook. "Yes ALL white people. Because most of ya'll don't even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this s***."
The post has since been deleted.
Bergdorf, 29, appeared in L'Oréal’s #allworthit campaign with models Katie Piper and Cheryl Kole. The company had selected Bergdorf as part of its ongoing drive to celebrate diversity and inclusivity in beauty.
In a statement, L'Oreal said: "We support diversity and tolerance towards all people irrespective of their race, background, gender and religion.
"The L’Oréal Paris True Match campaign is a representation of these values and we are proud of the diversity of the Ambassadors who represent this campaign.
"We believe that the recent comments by Munroe Bergdorf are at odds with those values, and as such we have taken the decision to end the partnership with her. L’Oréal remains committed to celebrating diversity and breaking down barriers in beauty."
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