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Tags: joe biden | presidency | lets go brandon | build back better

A Year Later, 'Let's Go Brandon' Has 'Branded' Biden

By    |   Wednesday, 05 October 2022 06:28 AM EDT

As much as President Joe Biden would have liked the slogan "Build Back Better" to be synonymous with his White House tenure, another phrase – "Let's Go Brandon" – is the one that communications experts say has the staying power to last throughout his entire presidency.

The trio of words, which originated just over a year ago during a NASCAR event, was born from a reporter's live blunder when she appeared to mishear a profane anti-Biden chant and it has turned into a national anthem for those frustrated by the Biden administration's policies.

Marisa Herman ✉

Marisa Herman, a Newsmax senior reporter, focuses on major and investigative stories. A University of Florida graduate, she has more than a decade of experience as a reporter for newspapers, magazines, and websites.

© 2026 Newsmax. All rights reserved.


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As much as President Joe Biden would have liked the slogan "Build Back Better" to be synonymous with his White House tenure, another phrase - "Let's Go Brandon" - is the one that experts say has the staying power to last throughout his entire presidency.
joe biden, presidency, lets go brandon, build back better
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2022-28-05
Wednesday, 05 October 2022 06:28 AM
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