Instagram is still trying to evaluate what to do about "deepfakes," the videos that are popping up that have been manipulated to sound real, CEO Adam Mosseri said in an interview airing Tuesday.
"Well, we don't have a policy against deepfakes currently," Mosseri told "CBS This Morning" co-host Gayle King. "We are trying to evaluate if we wanted to do that and, if so, how you would define deepfakes."
One of the deepfakes is of Facebook CEO Mark Zuckerberg purporting to show him talking about wielding power and owning data on CBS News' streaming platform CBSN. The video was uploaded to Instagram, which Facebook owns.
CBS has asserted trademark infringement and asked that the video be removed, but Instagram has refused and Mosseri, a former Facebook executive, admitted that he doesn't "feel good about it."
When told he could take it down, Mosseri said there is more to it than that.
"There is a question about how we do that in a principled way," said Mosseri. "We are not going to make a one-off decision to take a piece of video down just because it's of Mark and Mark happens to run this place. That would be really inappropriate and irresponsible. We need to have defined principles and we need to be transparent about those principles."
Facebook last month also refused to remove a doctored video of House Speaker Nancy Pelosi, and while Mosseri agreed with King that such videos are "upsetting," he added that if it takes too long to take them down, the "damage is done."
Sandy Fitzgerald ✉
Sandy Fitzgerald has more than three decades in journalism and serves as a general assignment writer for Newsmax covering news, media, and politics.
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