Hillary Clinton plans to campaign on a highly populist, and a bit more personal, message aimed at the middle and working classes, and at women in particular.
She will use anecdotes about her own life, including as a mother and grandmother, and will portray herself in more vivid hues — not as someone who feels entitled to the presidency, but as a woman whose economic message provides a strong rationale why she wants to be president, The Washington Post
Assuming she runs, any 2016 Clinton campaign would seek to avoid the pitfalls that led her to concede her party's nomination to Barack Obama in 2008. She would, in fact, embrace Obama's research-driven campaign strategy and see it implemented by some of his former campaign aides now working for her.
Clinton is presently keeping a low profile, holding strategy meetings in the family's Chappaqua, New York, home. She is said to understand why her 2008 campaign unraveled, according to the Post.
As she campaigned for Democratic candidates during the 2014 midterm elections, Clinton experimented with themes of economic justice that she would likely employ in any pursuit of the presidency.
Insiders say there are, nevertheless, concerns that the problems associated with the 2008 race haven't all gone away.
There is griping between her inner circle and those who are working for her from the outside. Objections continue to be heard that Huma Abedin retains too much influence
Senior political strategist John Podesta's role in 2016 would be to troubleshoot the kind of staff infighting that undermined her last run, according to the Post.
How to reconcile her close connections with Wall Street with a populist economic message also has to be finessed.
Moreover, Clinton's rusty performance as she promoted her latest book, "Hard Choices" caused unease regarding her speechmaking and media prowess, the Post reported.
Republican National Committee Chairman Reince Priebus told the Post
that Clinton is simply "not very good at politics. She stumbles all the time," which is "surprising" given that she is "someone that's supposed to be as good as she is."
"If she runs," Clinton spokesman Nick Merrill promises, "this time will be different," the Post reported.
Clinton is expected to wait until early April before announcing her candidacy.
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