Tags: fda | juul | e-cigarettes | marketing

FDA Rescinds Marketing Ban on Juul Products

Juul e-cigarettes
(Dreamstime)

Thursday, 06 June 2024 12:37 PM EDT

The U.S. Food and Drug Administration (FDA) said on Thursday it was rescinding a June 2022 order that briefly blocked sale of Juul Lab's products, including its e-cigarette device.

The latest move comes a few months after Juul sought an FDA authorization for new menthol-flavored pods meant to be used with its e-cigarette device, which was under the agency's review.

The FDA in June 2022 banned Juul's four varieties of tobacco and menthol-flavored pods and the e-cigarette device after it concluded that the company failed to show that sale of these products would be appropriate for public health.

The ban was stayed a month later after an appeal by the company.

The FDA said rescission of orders that prevent marketing of the products is not an authorization or a denial of Juul's marketing application. The revocation only returns company's applications to a pending and under-review status.

"We appreciate the FDA's decision and now look forward to re-engaging with the agency on a science and evidence-based process to pursue a marketing authorization for Juul products," Juul said in a statement to Reuters.

The marketing denial orders issued by the FDA have faced multiple challenges in different U.S. states by the e-cigarette makers. "Some of these court decisions establish new case law and inform the FDA's approach to product review," the FDA said. The agency began regulating e-cigarette devices and vapes in August 2016. So far, 23 e-cigarette products have been authorized by it for sale in the United States.

The FDA said continued review of Juul's application does not alter the fact that all e-cigarette products need its authorization to be legally marketed. 

© 2024 Thomson/Reuters. All rights reserved.


Health-News
The U.S. Food and Drug Administration (FDA) said on Thursday it was rescinding a June 2022 order that briefly blocked sale of Juul Lab's products, including its e-cigarette device. The latest move comes a few months after Juul sought an FDA authorization for new...
fda, juul, e-cigarettes, marketing
272
2024-37-06
Thursday, 06 June 2024 12:37 PM
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