The controversial Global Energy Balance Network, a health research group created by Coca-Cola, will reportedly shutter its doors after months of pressure from health authorities who said that the organization’s mission was to play down the link between soft drinks and obesity.
The New York Times reports the group will close up shop amid criticism that the soft-drink giant was trying to shape obesity research and stifle criticism of its products.
Public health authorities likened Coke’s research initiative to ploys once used by the tobacco industry to cast doubts about the health hazards of smoking. Last month, the University of Colorado School of Medicine returned a $1 million grant that Coca-Cola had provided to help start the organization.
This week, the Global Energy Balance Network removed all content from its website and posted a statement saying it is discontinuing its operations “due to resource limitations.”
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