Subscribers to the arthritis email news alerts are opt-in online readers who are seeking information about the prevention and treatment of arthritis, joint pain, and other related joint conditions.
These readers regularly turn to newsmaxhealth.com and newsmax.com seeking the latest in medical studies, breakthroughs, cures, nutrition, conventional and integrative medicine in dealing with this condition.
These are affluent (41% with $500k+ net worth), information-seeking consumers who respond well to health, pharmaceutical, vitamin, supplement, diet, fitness, and other offers.
Subscribers to Arthritis Email News Alerts are also likely readers of WebMD, Mercola.com, Life Extension Magazine, Prevention Magazine, and Arthritis Today Magazine.
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Key Demographics:
57% male, 43% female
67% 45 years or older
63% responded to Newsmax Health advertisement
81% purchased vitamin, supplement, health product in last year online
30% spent more than $1,000 in online purchases in past 12 months
75% more likely to spend heavily on medications
Summary Description:
Arthritis Email News Alerts subscribers want the latest information on arthritis, including prevention of and treatments of this disease and related matters. List is highly responsive to pharmaceutical, nutritional and lifestyle offers. Medical writers for Newsmaxhealth and related newsletters include medical doctors including Mehmet Oz, Michael Roizen, Chauncey Crandall, Russell Blaylock, and David Brownstein.
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