This list is comprised of members of senior groups such as the AARP and AMAC, as well as other senior and retired activist organizations. These members are very engaged and hungry for information that improve their lives in the areas of health, finance, and personal wellness. They are interested in information about government programs such as Medicare and Social Security that directly affects them and their families. These men and women are highly educated, professional, higher income, and highly responsive to financial, insurance and health offers that improve their lives and those of their family members.
This list includes Baby Boomers and Seniors who are highly responsive to health, financial, and lifestyle offers. They are active members of the AARP or AMAC and read publications like AARP News, The Saturday Evening Post, Southern Living, Better Homes and Gardens, WWD (Women's Wear Daily), Ladies' Home Journal, Family Circle Magazine, Reader's Digest, and National Geographic Magazine.
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90% 45 years and older
82% college attended, educated or higher
20% senior management
26% own small business
75% investors who invest in stocks, bonds, etf's, mutual funds
21% invest in gold and precious metals
82% shop online for books, vitamins, software, travel
86% donated to charitable and political causes
30% spent more than $1000 online in past 12 months
41% net worth in excess of $500k
17% net worth $1 million plus
73% pet owners
AARP and AMAC Active Members is comprised of Americans self-identified as retired and seeking the latest news, information and other products that improve their well-being in the areas of health, finance, and lifestyle.
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