NBC says its Golden Globes broadcast won a ratings prize: a 14 percent increase in viewers from last year.
"The 67th Annual Golden Globe Awards" won its three-hour time slot Sunday, drawing 16.9 million viewers. That beat its audience of 14.9 million viewers in 2009.
Originating from Los Angeles at 5 p.m. local time, the event was aired live by NBC in all time zones coast-to-coast, rather than delayed for prime-time broadcast in the West. British actor-comedian Ricky Gervais was its host.
Even with the audience upswing, viewership was far below the biggest year for the awards show. In 2004, 26.8 million viewers tuned in.
The awards are given annually by the Hollywood Foreign Press Association.
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