Donald Trump's popular "Make America Great Again," campaign slogan was dreamt up the day after Mitt Romney lost the presidential election to President Barack Obama on Nov. 7, 2012, The Washington Post reported.
The phrase "We Will Make America Great," first popped into his head. Then, "Make America Great."
Finally, "Make America Great Again," hit him.
"I said, 'That is so good.' I wrote it down," Trump told the Post. "I went to my lawyers. I have a lot of lawyers in-house. We have many lawyers. I have got guys that handle this stuff. I said, 'See if you can have this registered and trademarked.'"
Part of the slogan was used by Ronald Reagan and George H.W. Bush during the 1980 campaign – they ran with "Let's Make America Great Again."
But Trump said Reagan "didn't trademark it."
The slogan got some eye rolls from the GOP, as it was not inclusive and unprogressive. Democrats slammed it, saying America was already great.
"I felt that jobs were hurting," he said. "I looked at the many types of illness our country had, and whether it's at the border, whether it's security, whether it's law and order, or lack of law and order. Then, of course, you get to trade, and I said to myself, 'What would be good?' I was sitting at my desk, where I am right now, and I said, 'Make America Great Again.'"
And Trump is keeping with a similar slogan as he moves forward, telling the Post he has decided on "Keep America Great!" for 2020.
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