Republicans already are working to improve their web operations, after the online superiority of President Barack Obama’s campaign was seen as an important factor in his victory last month.
About 50 top Republicans, including officials from the Romney campaign and the Republican National Committee, in addition to GOP party consultants, met in Washington Thursday to discuss Romney’s weakness in cyberspace and what can be done to change that starting with the 2014 elections, Politico reports
The Internet will likely become more important for political campaigns of the future, as voters spend more time getting their political information online and less time watching television.
GOP Internet strategists say the most important task is centralizing and standardizing databases so they are available to future candidates.
The Romney campaign is sending all of its voter contact data to the RNC, including 1 million donors. Now the party must figure out how to expand its email base, veteran GOP strategist Peter Pasi told Politico.
“How can we build structures that can last 10 years and be refined no matter who’s the chairman and who’s in the White House?,” he said. The party must create “a digital infrastructure that reflects kind of a movement and a belief — not just [one] campaign.”
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