Linsanity Continues in New York

Tuesday, 21 Feb 2012 09:10 AM

By Jon Friedman

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I am completely and utterly spoiled. I am, you see, a sports fan who lives in New York City.

My Giants won the Super Bowl on Feb. 5. Since then, Jeremy Lin has unleashed Linsanity, as the fervor surrounding the young New York Knicks guard has been dubbed.

The New York Rangers have become a National Hockey League powerhouse, too. I think they're going to win hockey's Stanley Cup in June.

And what do you know? It's time for pitchers and catchers to report to the New York Yankees' spring training camp. The Yankees are on track to return to the postseason playoffs in October.

Like I said, we're spoiled here in Gotham. Even though Lin's Knicks had an uncharacteristic sluggish performance — and a loss to the lowly New Jersey Nets — on Monday night, it's still full speed ahead.

Thing is, the emergence of Lin and the resurgence of the Knicks point to something else, too: How quickly everything can change in our society. The Giants' Super Bowl victory has been all but forgotten in New York City because of Jeremy Lin. It's amazing but true. Nobody is talking about the gutsy, resourceful Eli Manning.

The Internet, of course, is the main factor. Everyone on Twitter and Facebook can now be a self-styled pundit and put in his or her two cents. The Web brings people together and provokes controversy and conversation. It's a great innovation for fans.

Without the Web, Jeremy Lin might be a mere curiosity. Now, because of the Internet, he is a basketball and worldwide cultural phenomenon, like no other in recent sports annals.

What can the phenom Jeremy Lin do for an encore? Well, he has led the Knicks to victory after stirring victory in the past three weeks. He has electrified the city and turned doubters into believers. What he can keep on doing is just win, baby. Hey, we spoiled New Yorkers wouldn't have it any other way.

Jon Friedman writes the Media Web column for MarketWatch.com. Click here to read his latest column.










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