Mitt Romney won the Florida primary — and his votes cost more than three times that of his nearest rival, Newt Gingrich.
According to Politico
, Romney and the pro-Romney Super PAC Restore Our Future spent a $15,389,287 on advertising in Florida.
Gingrich and the pro-Gingrich Super PAC Winning Our Future spent a total of $3,389,805.
The Associated Press reports that 771,842 votes went to Romney, while 531,294 went to Gingrich after all precincts were counted.
Which means the Romney campaign and its Super PAC spent $19.94 per vote, while the Gingrich campaign and its Super PAC spent $6.38 per vote.
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