Glenn Beck and his company, Mercury Radio Arts, are developing a web-based TV channel called “GBTV, according to
TVNewser, which quoted sources familiar with the matter as well as trademark applications filed by the company.
GBTV will be based at GBTV.com, which Mercury acquired in January.
A possible tagline for the channel -- “The Truth Lives Here” -- has been trademarked by Mercury, as well as a logo based on the logo for his “InsiderExtreme” subscription service.
It is not likely that GBTV will become an actual TV network anytime in the near future. Mercury also filed the GBTV trademark for ancillary products, like DVDs, podcasts, mobile applications and video games, TVNewser reported.
Beck already has original programming and other content on his website, and people seem to be willing to pay for it through his “InsiderExtreme” memberships. Content includes original programs hosted by Beck staffers, as well as a show hosted by conservative commentator S.E. Cupp.
Beck recently hired former Fox News executive Joel Cheatwood to join Mercury, and one source familiar with the situation says that Cheatwood is hard at work developing programming concepts for GBTV.
GBTV may be free to view, with revenue derived from advertising and other revenue streams like DVDs or smartphone apps. A more likely scenario is that people would subscribe to GBTV by paying a monthly fee–as they do for “InsiderExtreme”–and would be able to access that content from whichever platform they choose, TV Newser reported.
“Glenn has always been ahead of the digital curve with GlennBeck.com, InsiderExtreme, TheBlaze and Markdown and as has been previously reported, this is one of the ideas that he has been exploring for some time,” a source told TVNewser.
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