Israeli Prime Minister Benjamin Netanyahu says he realizes world opinion might be shifting away from his nation with every Palestinian civilian's death, but adds that the public relations battle cannot supersede Israel's security.

Netanyahu told CBS' "Face the Nation" on Sunday that Palestinians are using their civilians as what he calls "human shields" against Israel's military campaign into Gaza. Netanyahu says his nation's efforts to secure itself will not yield despite growing concern about deaths at the hands of Israel's lethal force.

Netanyahu insists Israel is not targeting civilians but says that Hamas wants non-military bodies to pile up for cameras to capture. He says the Palestinians must be both discredited and disarmed.