BUDAPEST, Hungary (AP) — Selling yourself in five minutes can be tough.

But that's all Hungary's opposition parties have been given on state media to promote their visions for Sunday's European Parliament election.

Undeterred, they've come up with novel and creative ways

From short "reality newscasts" mentioning the enrichment of the prime minister's family or a party spokesman clucking away dressed in a chicken costume, the opposition is making every broadcast second count.

It's a lean and mean approach that contrasts with what's available to the ruling Fidesz party on state radio and television channels and other media outlets considered to be under its control.