Tags: ferguson | police | media | management

Ferguson Police Offered Class on Managing Media: 'Feeding the Animals'

By    |   Monday, 22 Sep 2014 02:19 PM

In the aftermath of the shooting of a black teenager and riots in Ferguson, Mo., the St. Louis Police County and Municipal Police Academy are offering officers a "highly entertaining" course in how to handle the press after an officer-involved shooting.

Called "Officer-Involved Shooting — You Can Win With The Media," the course such subject titles as "Meet the 900-pound Gorilla," "Feeding the Animals," and "Managing The Media When Things Get Ugly — Remember Ferguson, " Mediaite reports.

Rick Rosenthal, a former anchor with WGN-TV and now a public relations consultant with his firm RAR Communications, is teaching the class, which promises, according to its listing in the department's continuing education catalog, "In addition to the Ferguson case study, this fast-paced class is jam-packed with the essential strategies and tactics, skills and techniques, that will help you win with the media."

The course also features, "Managing the media in a crisis (including lessons learned from the Newtown, Conn.., school shooting)."

The Ferguson Police Department came under heavy fire from the press for its response to racial rioting following the killing of Michael Brown, 18, by Ferguson police officer Darren Wilson on Aug. 9, who shot him six times in what he said was self-defense.

The department was criticized for an overly-militarized approach to rioters who looted and burned stores in the area. Attorney General Eric Holder visited Ferguson to announce that Brown's death would be investigated by the Justice Department, telling the Chicago Tribune, "I am the attorney general of the United States. But I am also a black man."

The Ferguson Police Department also was criticized for hiring Common Ground, a public relations firm with an all-white staff, and the president of the firm, Denise Bentele, told Yahoo News, "As a local St. Louisan who watched this tragedy unfold, I offered our assistance because it was clear that this community was overwhelmed and needed immediate help fielding media inquiries.

"The color of our skin reflected nothing of our concern to help our broader community respond to the watchful world."

Promotional material for the class states, "The training is also highly entertaining: numerous video clips illustrate key points, and there is NO PowerPoint!" and advises, "Don't Get Stuck on Stupid."

The nine-hour course costs St. Louis cops $75 and is limited to just 80 students.

During the riots, the Daily News notes, several members of the media, including the Daily News' photographer Pearl Gabel, were arrested, handcuffed and detained.

Related Stories

© 2017 Newsmax. All rights reserved.

   
1Like our page
2Share
US
In the aftermath of the shooting of a black teenager and riots in Ferguson, Mo., the St. Louis Police County and Municipal Police Academy are offering officers a highly entertaining course in how to handle the press after an officer-involved shooting. Called ...
ferguson, police, media, management
428
2014-19-22
Monday, 22 Sep 2014 02:19 PM
Newsmax Inc.
 

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

NEWSMAX.COM
America's News Page
© Newsmax Media, Inc.
All Rights Reserved