Tags: youtube | mobile | traffic | half

YouTube: Mobile Traffic Comprises Half of Video Site's Users

Image: YouTube: Mobile Traffic Comprises Half of Video Site's Users
(Dado Ruvic/Reuters/Landov, file)  

By    |   Tuesday, 28 Oct 2014 04:51 PM

Half of the traffic to YouTube comes from mobile devices, YouTube CEO Susan Wojcicki told attendees of a Code/Mobile conference.

"Mobile is super important. I think it’s important for every business right now,” Wojcicki said, according to ReelSEO.

YouTube, which has an app available via Google Play and Apple's App Store, is experiencing a 50 percent increase in watch time each year, ReelSEO reported.

YouTube also is considering whether to offer paid subscriptions, free of advertising.

"YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users," Wojcicki said. "But there's going to be a point where people don't want to see the ads."

Mobile use has contributed to downward pressure on advertising rates, CBS reported. Offering a subscription option may be one solution for the company, which is looking for ways to boost revenue.

According to CNET, YouTube also has been working on a streaming music service similar to Spotify that could launch soon.

Twitter users weren’t surprised by the news that half of YouTube's traffic comes from mobile devices.





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Half of the traffic to YouTube comes from mobile devices, YouTube CEO Susan Wojcicki told attendees of a Code/Mobile conference.
youtube, mobile, traffic, half
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2014-51-28
Tuesday, 28 Oct 2014 04:51 PM
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