YouTube: Mobile Traffic Comprises Half of Video Site's Users

Half of the traffic to YouTube comes from mobile devices, YouTube CEO Susan Wojcicki told attendees of a Code/Mobile conference.

"Mobile is super important. I think it’s important for every business right now,” Wojcicki said, according to ReelSEO.

YouTube, which has an app available via Google Play and Apple's App Store, is experiencing a 50 percent increase in watch time each year, ReelSEO reported.

YouTube also is considering whether to offer paid subscriptions, free of advertising.

"YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users," Wojcicki said. "But there's going to be a point where people don't want to see the ads."

Mobile use has contributed to downward pressure on advertising rates, CBS reported. Offering a subscription option may be one solution for the company, which is looking for ways to boost revenue.

According to CNET, YouTube also has been working on a streaming music service similar to Spotify that could launch soon.

Twitter users weren’t surprised by the news that half of YouTube's traffic comes from mobile devices.

Surprised it took this long. "Half of YouTube’s traffic is now from #mobile" http://t.co/5go3qBBvdo @recode

— Curt Prins (@curtprins) October 28, 2014

Who's surprised? Half of YouTube's traffic is now mobile. Amazed that half is still from the dektop... http://t.co/UqN8StUHzF @BonnieSCha

— Fredrik Arnander (@fredrikarnander) October 28, 2014

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